Cirqua® Customized Water™

World Water Day 3-22-2011

2011-03-22T09:42:00.000-07:00

Today the world celebrates World Water Day. In honor of this global event Cirqua® has offered some links to places for everyone to learn about the importance of water and its effects globally.

Take a moment today to think about how water is part of your day; in your morning coffee or tea, to the food you eat throughout your day; water is so often the forgotten commonality we all need for our personal survival. Today it is celebrated and honored worldwide.

Do something to help. Visit the links and see how others are celebrating this life giving, natural element!

“Thousands have lived without shelter, no one without water.”
-- JP Denyer

Water for Cities:Responding to the Urban Challenge

On World Water Day: A Call for Innovation

World Water Day 2011: U.S. Scientist named Stockholm prize laureate

World Water Day 2011: Which Nations Are Most At Risk?

NCA Centennial Convention: 2011 Celebrating 100 years

2011-03-21T12:15:00.000-07:00

David Beeman and Skip Finley worked the National Coffee Association Convention, conducting teaching labs on water this happy March 17th-the 20th in beautiful New Orleans, LA. The convention was held this year at the Roosevelt Hotel and the weather was predicted to be beautiful for everyone visiting the city and the event. Considering this is the NCA’s celebration of 100 years, everything is going well and perfect for the event. Did you see our signs? “We make it taste great!” The signs were located in a few select spots as Cirqua handled all water needs for the four water lab classes’, cupping’s for classes, coffee stations and master brewing stations. David sent these photos from the show via his mobile phone!

Sold Out TED2011 event enjoys Cirqua® water

2011-03-04T12:03:00.000-08:00

Today marks the end of the four day event, TED2011 “The Rediscovery of Wonder” program in Long Beach, California.

Intelligentsia Coffee and Tea, supported by Cirqua® Customized Water™, has been serving the best tasting coffee and tea to all the Ted2011 Event attendees.

Our very own David Beeman, President of Cirqua®, has made sure no beverage wasn’t prepared with the best water available for coffee or tea, that’s Cirqua® water, because as you may have heard it before, “Cirqua knows water™” and Intelligentsia wouldn’t want it any other way!

Visit us online, at our blogspot or website to learn more about Cirqua® Customized Water™ and what we can do to change the way you serve your beverages or food!

BARISTA CHALLENGE EVENT

2011-03-04T08:23:00.000-08:00

The 2011 Southwest Regional Barista Competition starts today, Friday March 4th and Cirqua® Customized Water™ is there!

Sponsored by Coffee Bean and Tea Leaf Co., produced by SCAA and the Barista Guild of America, this is the fourth regional competition (there are six in total) and is open from 11:00 AM to 6:00 PM Friday-Sunday. The Barista’s in this competition will be using water provided by Cirqua® Customized Water™ ; Gabe Austin, National Sales Manager and Tracy Parks, Account Manager will be there helping to make the event water perfect.

This event is completely free to the public. There will be live music benefiting “Music Cares” (with a suggested donation of $5) with 3 full days of Barista Competitions, Food Trucks, Gourmet Beverages and loads of entertainment.

Free gifts (a $10 value) are offered to the first 100 attendees each day.

Held at Siren Studios, 6063 West Sunset Blvd. in Hollywood California, the winners from these regional competitions get the opportunity to move into the US National Competitions held this year in Houston Texas, April 28th -May 1st at the SCAA 23rd Annual Event.

"The Ultimate Barista Challenge® is an action packed competition where baristi, someone who professionally prepares coffee, compete in a dueling stage of identical espresso stations to shake, not stir, their espresso cocktails, to prepare beautiful caffe latte art, blend espresso frappe and brew the best they have." -- http://www.ultimatebaristachallenge.com/

Check them out on Facebook.

Tea Lovers Love Cirqua Water

2010-08-16T15:54:00.000-07:00

Cirqua® Customized Water™ is proud to announce our recognition in the Tea Time® magazine for the September/October, 2010 issue. Cirqua® is recognized in the article “How to Brew the Best Cup of Tea” by Bruce Richards. Check out the article! Now available on our web www.cirqua.com

This feature arrives just in time since Cirqua® has now updated the packaging for our product,

The Formula™!

The Formula™ five dose box and the “pocket sized” single dose are much more compact, and made for great shelf display.

The Formula is great for Coffee, Tea, Baking and Pet’s.
Try The Formula™ and taste why Cirqua® is the only name you will ever need to know when it comes to water!

New "Taste Test" video for The Formula™

2010-06-17T10:14:00.000-07:00

Thank you to Gail and Kat from Seattle Gear Coffee; they not only added The Formula™ product to their Accessories Page to the Seattle Gear Coffee web site for purchase, they also did a "Crew Review" video of The Formula™ and posted the live unsolicited opinion "Taste Test" for all to see! This same video is also available to be viewed on YouTube™ where it is easy to search Cirqua® (just type Cirqua into YouTube's search engine) where you can view the same video as well as the interview our Team Member, Skip Finley gave to Fetco last year.

If you had questions about why "Cirqua® Knows Water", well Gail and Kat say it all. Thanks to Seattle Gear Coffee for most making us the reason for choosing Cirqua® Customized Water™ for all of your water needs!

Review on the Formula™

2010-05-20T11:08:00.000-07:00

Found this link on The Formula™:
http://www.flickr.com/photos/nalundgaard/3836203834/

Thanks for the Review!

Coffee and Tea Clubs: The gift of Happiness

2010-05-12T16:05:00.000-07:00

The Bundling Of Products.

As companies look for ways to enhance sales, the trend surfacing more often in business meetings is interest in bundling one product with another. Recently the cover story article in Beverage World, April 2010 issue1, PepsiCo suggests, “The Company’s Power of One strategy, where a salty snack from Frito-Lay can be bundled with a soft drink, can be a critical competitive advantage here.”

This is a variation of the BOGO theory.

Consumers are also found to be thriftier these days as they deal with the economy which continues to struggle and we see the rise in beverage clubs2. Specialty coffees and teas are shared in the comfort of home surroundings more frequently, not at the retail shops; the purchase of beans or leaves in bulk to be brought home for brewing in a newly purchased home brewer has increased. People are inviting friends over to talk, hang out and gather in monthly themed club like atmospheres at home discussing coffee or tea brews during the evenings social club gathering.

Cirqua® Customized Water™ has found their niche to these new buying trends with The Formula™, their patented mineral “secret ingredient” to brewing the best from bulk beans, leaves, and food preparation such as breads, pizza’s and more. Cirqua® also believes with the increase of expensive to moderately affordable coffee/tea brewers there will be an increase in home filtration systems. With environmental state and local laws to protect the wastewater from certain types of filtration systems, The Formula™ offers an alternative as it works well with distilled water.

The Formula™ appeared on the market last year (2009) when it was introduced at the Specialty Coffee Association of America and the World Tea Expo trade shows. Since this time it has found its’ way into the hearts of Roasters, Baristas and consumers of coffee and tea. A single dose packet provides one gallon of water product when mixed with a gallon of distilled (or reverse osmosis) water. Easy to use, easy to travel with, The Formula™ can be purchased in single or five dose quantities. Please visit www.Cirqua.com, www.formulatedwater.com or call, 805-987-7372 to speak with a Cirqua® Sales Representative to learn more on how you can increase your sales and also improve the taste of your coffee, tea and more!

Cirqua® knows water, see why they are the experts in water quality!

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1 Beverage World April 2010, Cover Story: “The Power Of One”
2 http://thesop.og. The Story: True Gourmets are becoming their own home Baristas

SCAA 22nd Annual Exposition Huge Success in Anaheim, CA

2010-05-04T16:19:00.000-07:00

This years SCAA 22nd Annual Expo has now concluded their three-day event with over 8,000 attendees at the Anaheim Convention Center here in California and is being touted as a huge success.

Cirqua® Customized Water™ was exhibiting as well as formulating over 650 five-gallon containers of distilled water to match SCAA’s cupping standards to be used in all of SCAA’s labs, cupping’s and challenges. The labs, classes and competitions using Cirqua® Customized Water™ were:
Roasters Guild Roaster Choice Tasting Competition
SCAA Brewing Lab
SCAA Cupping Lab
SCAA Espresso Lab
U.S. Barista Championships
U.S. Cup Tasters Championship

The Specialty Tea Institute in conjunction with SCAA, held a Tea Certification Lab and class using water provided by Cirqua® Customized Water™, the official water sponsor for the STI (Specialty Tea Institute).

As sponsors to the United States Barista Championships, Cirqua® Customized Water™ was there, guaranteeing the water was perfect with every cup! Cirqua® would like to extend a big congratulation to this year’s champion, Michael Phillips from Intelligentsia Coffee, Chicago, Illinois who successfully defended his 2009 title at this year’s championship. Way to go Michael!
Other winners were:
Second Place, Chris Baca, from Verve Coffee Roasters, Santa Cruz, Ca
Third Place, Devin Pedde, from Intelligentsia Coffee, Los Angeles, Ca
Fourth Place, Sara Peterson, Verve Coffee Roasters, Santa Cruz, Ca
Fifth Place, Charles Babinski, Intelligentsia Coffee, Chicago, Illinois
Sixth Place, Mike Marquard, Kaldi’s Coffee Roasting Co., St. Louis, MO
Cirqua® extends heartfelt congratulations to all the winners and participants.

Also noteworthy, SCAA now has the Water Quality Handbook, co-authored by David Beeman, President of Cirqua® Customized Water™, available via SCAA’s on-line store. This is a great resource book for anyone interested in learning about how to make the perfect brew.

Hats off to Fetco! Cirqua® and Fetco were busy again as proud partners in Master Brewing; provided all the coffee for the coffee breaks taken by the weary volunteers, vendors and attendees using the Fetco brewing systems and Cirqua® Customized Water™.

Skip Finley, National Technical Service Director at Cirqua® Customized Water™, presented a speech on Saturday at 9:00 AM as part of the Lectures and Skill Building Workshops. When this reporter showed up on Sunday to visit the show, Skip was playing hero to the brewing filtration system making sure all water provided by Cirqua® was the best it could be, thanks Skip!

With the SCAA show now over, you will find Cirqua® Customized Water™ attending two trade events in June, Coffee Fest Minneapolis, MN and World Tea Expo in Las Vegas, NV. Do stop by our booths and take our cupping test to learn why everyone is saying, “Cirqua® knows water!”

Intelligentsia, Ted Event and Cirqua®

2010-02-25T14:03:00.000-08:00

China Mist On Line Store Featuring the Formula™:

2009-11-11T16:26:00.000-08:00

China Mist's On-Line Store has the 5 dose Formula™ packages available for on-line purchase. There is information about how to prepare the Formula™ properly and it also makes a great gift idea for that hard to buy for Tea drinker this holiday season!

Taste of Home Cooking Show was a success!

2009-11-06T15:37:00.000-08:00

As reported from Team members Rachael & Greg, our participation in the Taste of Home Show was a success; the attendee's found the information we offered made sense and was a great value addition to their passion for cooking, baking and brewing.

As such, for a limited time until the end of the year, we are offering a great way to add to your gift basket ideas by offering everyone to "Impress your Guests with Coffee". Send the Formula™ home for the holidays with the addition of the single or five dose packs. Give us a call and ask about the details about how you can get a great gift idea for a special someone who just loves retail chain coffee or tea and now wants to enjoy the same pleasure at home too!

Booth 501: Cirqua Welcomes Oxnard TOH

2009-11-03T08:23:00.000-08:00

With an expected Taste of Home Cooking School Live Cooking Demonstration attendance of 1,650, local Ventura County residents will have an opportunity to cruise the Taste of Home Showcase Expo from 2:00 PM to 5:00 PM for FREE.

Find Rachael & Greg in Booth 501, next to Pampered Chef and across from Gallo Winery’s.

See You THERE!

Congrats to the Canandian Barista Championship Winners

2009-10-19T09:28:00.000-07:00

From Cirqua Customized Water congratulations to 1st Place winner, Kyle Straw from Caffè Artigiano and 2nd Place & Reggie Award Winner, Anthony Benda from Café Myriade; we also acknowledge the other winning contestants: Chadd Moss, Rob Kettner, Spencer Viehweger and Joel May.

Great Show!

Water Station Pick Up Area at the Canadian Coffee & Tea Show 2009

2009-10-15T11:18:00.000-07:00

For those who have never seen what a Water Station looks like at a show, this is a very typical set up. Cirqua Team Members are always looking to make sure, full five gallon jugs are available to any vendor who needs one. All a Vendor has to do is simply bring their empty and swap it out for another full jug of Cirqua Water.

Simple, easy, it's Cirqua® Customized Water™!

David Beeman, President of Cirqua® Customized Water™

2009-10-14T11:07:00.000-07:00

Here is David Beeman, President of Cirqua® Customized Water™, delivering water to all the vendors and Barista's at the 2009 Canadian Coffee & Tea Show in Vancouver, BC.

David recently returned from the Roaster's Guild, a training seminar retreat for specialty coffee roasting; he teaches water tasting classes showing how water changes the taste and flavor profile in coffee, tea and foods, like pancakes! With Cirqua® Customized Water™, you really can taste the difference!

From the Canadian Coffee & Tea Show 2009 in Vancouver, B.C.

2009-10-14T09:39:00.000-07:00

Thanks to Stacy Ingram, Executive Coordinator/Special Projects Manager, who is attending the Canadian Coffee and Tea Show 2009 in Vancuver, B.C., we have our first picture live from the show. Check back as there is more to come!
Get a taste of Cirqua Customized Water and see why every one is saying, "Cirqua knows water!"

Let's Talk Water: Cirqua® is the Official Water Sponsor for the Canadian Coffee & Tea Show 2009

2009-10-12T14:25:00.000-07:00

“Let’s Talk Water” Cirqua® Customized Water™ is the Official Sponsor for the Canadian Coffee and Tea Show 2009, Barista Competitions and Labs starting Wednesday October 14th and closing Thursday October 15th, in Vancouver, BC.

A leader in the field of standardized water, Cirqua® will assist in bringing their formulated water to all the attendees this year.

Because water is such an integral ingredient to the creation of coffee, tea and the food industry, it is important to always start with the best water formulation possible, Cirqua® Customized Water™. For more than 30 years, Cirqua®, located in Camarillo, Ca has been developing and researching better ways to standardize water TDS levels through their filtration systems; this allows any restaurant or retail shop to have the same water for their food or brew regardless of the location, anywhere in the world.

Make sure you get a taste of Cirqua® Water at any of the Water Station locations or by stopping and saying hello to David Beeman, President of Cirqua® Customized Water™, who will be at the show!

For more information on Cirqua® Customized Water™, go to www.Cirqua.com or contact Gabe Austin, National Sales Manager at Sales@Cirqua.com, thank you.

David & Skip in the NEWS!

2009-09-10T12:01:00.000-07:00

Coffee Talk's September On-Line issue has a review on the Roasters Guild Retreat in AUgust 2009. Below is a snapshot of the on-line article. You can read the entire article on-line at http://www.mygazines.com/title/4530; the article is on Page 8.

And don't forget to see our ad on page 29! Come to our booth #822 at Seattle Coffee Fest 2009, September 25th - 27th!

Cirqua® Water, the Educational Elephant in the Customized Water Filtration Industry

2009-08-13T10:31:00.000-07:00

Friday August 14th, David Beeman, President and Skip Finely, National Technical Service Director of Cirqua® Customized Water™ are participating in the Roasters Guild Retreat Rotation Sessions in Stevenson, WA, at Skamania Lodge™, on the border of Washington and Oregon. The Rotation Sessions, a series of educational teaching seminars, help Roasters understand different parts of their roles in the business of coffee.
David and Skip’s lecture will be on the "Essentials of Water for Coffee". Participants will talk about properly formulated water and how it positively impacts the flavor profile of the bean as used in the brewing process, provide hands on water lab experiments, and provide open discussions about understanding the varieties of water, customer retention and the complete water preparation process.

Skamania Lodge™ near the Columbia River Gorge provides the ideal setting for their guests set in a tranquil forest; the Gorge stretches about 90 miles in length across the many Cascade Range Volcanoes.

It’s Canada Day, toast with a cup of Tea!

2009-07-01T10:06:00.000-07:00

Today is July 1st and it is also Canada Day. Canadians every where will be raising their cups in celebration and drinking Red Rose Tea, their favorite local brand of tea as Lipton Tea is the favored brand tea to everyone in the United States.

"Great tea cannot be achieved without great water" states Beth Johnston Founder & CEO of Teas Etc, "we are pleased that World Tea Expo and World Tea Championship use Cirqua Water. It gives us peace of mind knowing that our tea is being prepared with water that is properly balanced and contains all of the elements necessary to bring out the best in our award winning teas."

Teas Etc is the first place Signature Famous Teas Assam and Ceylon categories and was awarded second place in the Yunnan category for their Organic Golden Monkey, in the 2009 World Tea Championship.

Get your cup of great water with the Formula™ from Cirqua® Customized Water™ the creators of the Formula™! These convenient liquid mineral packets when mixed with a gallon of distilled or RO water create the same water as used in retail Tea Houses to bring out the best flavor for teas. The Formula™, available from Cirqua®, is where you can get you very own packet today just by calling one of our Sales Reps 805.987.7372. You can also go to www.Cirqua.com and learn more about our water filtration systems, because “Cirqua® knows water!” as heard by the Judges at SCAA 2009 and the participants at World Tea Expo, like Beth Johnston Founder and CEO of Teas Etc.

Cirqua Customized Water Participates in Blood Drive

2009-06-03T08:59:00.000-07:00

Press Release: For Immediate Release: June 6, 2009

Cirqua® Customized WaterTM will be managing a table at the United Blood Services Drive this Saturday at the Springfield Self Storage, 396 West Ventura Blvd., Camarillo, CA (behind HOME DEPOT) between the hours of 12:00 noon and 4:00 PM. Rachael Barbarine, Sales / Account Manager, will be hosting the table along with Tracy Parks, Sales / Account Manager for Cirqua, providing information about our Home Water Filtration Systems and our new AB FormulaTM Packets for formulated water at home. Please be sure to stop by and bring your friends.

2009-06-02T10:19:00.000-07:00

World Tea Expo Las Vegas, NV Raves about Cirqua’s “Secret”
Premiere of the “Secret” in home use water treatment packets are a hit at the show with Tea Brewers and Manufacturers!

On the heals of winning "Best New Product 2009 - 2010" for Coffee or Tea Prep & Serving Equipment, “Commercial” for the AB Formulator™ at SCAA, Cirqua presented their in-home singe dose AB Formula™ Packets for retail distribution to the attendees at World Tea Expo and received rave reviews! Tea Industry experts found the AB Formula™ Packets to be a great solution for a much needed idea for tea extraction when doing cupping or as retail sales in their tea retail locations!

INCREASE COFFEE BEAN AND TEA SALES

A panel of Coffee Specialist Judges clearly acknowledged,
“Cirqua knows water!”

The AB Formulator™ is designed to bring low mineral content water to an exact mineral level for optimal coffee or tea flavor. Additionally the AB Formulator™ can be attached to a Reverse Osmosis system and used to re-mineralize. Either use enables food and beverage service owners the ability to standardize and enhance flavor profiles and reduce equipment service worldwide.

Improves and standardizes carbonated drinks as well!

Cirqua is the originator of water formulation and customizing, leading the challenge for optimized flavor and equipment protection. Trust Cirqua to deliver on its promises and have the service support you need!

Skip Finley, Technical Director at Cirqua Customized Water, Special Projects and R & D for Cirqua can be seen on You Tube™ speaking with Fetco’s Shain Blais about water, water treatment systems and how importance it is for retail brewing of beverages as well as the barista competitions in Canada and US.
Click on
http://fetco.com/scaa_interviews.html
to watch the video and learn more.

Learn more about Cirqua at www.Cirqua.com

“We make water work for you!™”

330 CORTEZ CIRCLE • CAMARILLO, CA 93012
805-987-7372

Cirqua Customized Water Wins Best New Product at SCAA 21st Annual Exposition 2009-2010, Atlanta, GA

2009-05-12T14:47:00.000-07:00

For a record setting 2nd time Cirqua® Customized Water™
was awarded Best New Product 2009-2010 for Coffee or
Tea Prep & Serving Equipment, “Commercial”. Cirqua is the
only water treatment company to ever receive this coveted award.

Cirqua also presented the “home use” single dose AB Formula™ Packets for retail distribution which the attendee’s were excited to try and learn about. The AB home use packets allow individuals to get that coffee or tea house flavor at home.

A panel of Coffee Specialist Judges clearly acknowledged,
“Cirqua knows water!”

The AB Formulator™ is designed to bring low mineral content water to an exact mineral level for optimal coffee or tea flavor. Additionally the AB Formulator™ can be attached to a Reverse Osmosis system and used to re-mineralize. Either use enables food and beverage service owners the ability to standardize flavor profiles and reduce equipment service worldwide.
Improves and standardizes carbonated drinks as well!

Cirqua is the originator of water formulation and customizing, leading the challenge for optimized flavor and equipment protection. Trust Cirqua to deliver on it’s promises and have the service support you need!

Learn more about Cirqua at www.Cirqua.com

“We make water work for you!™”
330 CORTEZ CIRCLE • CAMARILLO, CA 93012
805-987-7372